I was perusing through the AdWeek website and found a page chronicling the first-place winners of the Cannes Lions Film & Press Awards from the last decade. Some of them are better than others, but one of them, in particular, caught my attention. Back in 2007, Canada won the award for Ogilvy & Mather's work on the DOVE ad, titled "Evolution". I remember watching this back then, and even when I watch it now, it remains a definite thought-provoker. Guess that's the whole point right?
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