Check out my latest article for SHARP Magazine in the "Brands You Should Know" series! You can read it on their site here, or below!
In our ongoing quest to improve mankind, sometimes we come across certain brands that deserve more attention. In Brands You Should Know we provide short profiles of designers, products and people that make the world a sharper place.There is an ongoing myth in this industry that fashion does not equate with function. For years, sartorial enthusiasts have been relegated to the restrictions and limitations of a nonexistent law ruling that one need be uncomfortable in order to look good. We, and the folks over at OAK +FORT, would like to put that rumor to rest. In fact, comfort is the very foundation that the Edmonton-born brand sits upon. The fledgling company, with its Gastown (Vancouver) and Whyte Avenue (Edmonton) locations, uses comfort and style as mantras in its overall brand philosophy.