West Edmonton Mall's Anna Alfonso

I always love to explore the business aspect of fashion and retailing. I think it covers an aspect of the industry that is just as critical to the success of a brand as the artistic perspective that we are all so accustomed to hearing about. I had the amazing opportunity to interview Anna Alfonso, head of marketing for North America's largest indoor mall (West Edmonton Mall), for the University of Alberta School of Business' monthly publication, Lazy Faire. Enjoy!

Original Gangsters

Featured in the September 2011 issue of SHARP Magazine is a piece called, "Original Gangsters". It basically highlights how the heritage/vintage look is now, and always has been, "in". While this particular aesthetic may be a current trend, dressing smart has always been a classic standard that men can rely on for a great look. To add fuel to effect, I interviewed John Dunn and Lisa Padovani, costume directors of the hit HBO series "Boardwalk Empire", to get their take on this great sartorial philosophy, since much of this aesthetic is displayed throughout the show. You can read the feature in the magazine, out on stands now, or the full interview below!